Instead, it's a win for sports fans who now have an additional format for viewing the game if they happen to be away from a TV screen, they said. The rise of league-owned streaming services will not take eyeballs away from televised sports games, Rishe and other experts said. What the NFL launched Monday is "not a surprise considering what we're seeing across the landscape of sports," said Patrick Rishe, a sports business professor at Washington University in St. Major League Baseball is also rumored to be developing a streaming service, the New York Post reported last October. The NBA offers League Pass, a streaming service that allows fans to view games from a mobile device or TV, but the league is still looking to create a different stream in partnership with Microsoft.
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